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Hi! I'm John Da Silva.
Welcome to my portfolio!

About me

I am a results-driven Senior Social Media & Content Strategist with a proven track record of leading impactful digital campaigns for global brands. With over five years of experience managing high-profile social media channels, I specialize in content strategy, audience engagement, paid and organic media, and platform expansion.

During my tenure at Microsoft Latin America, I spearheaded social media strategies that doubled engagement rates and grew developer communities across multiple platforms, including X, LinkedIn, Instagram, YouTube, and TikTok. I have successfully led digital content for major industry events like Microsoft Ignite, Build, and AI Tour, driving event hashtags to top 10 trending positions and contributing to award-nominated campaigns.

Beyond social media execution, I thrive on storytelling, data-driven decision-making, and creative problem-solving. I have collaborated with cross-functional teams, agencies, and stakeholders to develop compelling content, influencer partnerships, and performance-driven campaigns.

Fluent in English, Spanish, and Portuguese, I bring a global perspective to content creation and audience engagement. Whether it’s launching new initiatives, optimizing content performance, or expanding brand reach, I am passionate about helping brands connect, engage, and grow in the digital space.

Let’s create something impactful together.

Brands that I worked for

Campaigns / Projects

The Minecraft BITCentenario contest in Costa Rica was an awareness campaign celebrating the country's bicentennial, engaging over 1,000 young Costa Ricans to envision their nation's future through Minecraft. Through a localized social media strategy, we successfully inspired innovation, sustainability, and creativity, driving strong participation and community engagement.​
The Online Class: Secure Your Future in the Cloud campaign showcased Azure's accessibility by hosting a live-streamed event where a Microsoft expert deployed a website in under five minutes. To amplify engagement, we turned it into a Guinness World Record attempt, achieving the most viewers for a live software lesson on YouTube, generating 7.6K live viewers, and driving 10K+ new Azure account registrations.​
The Microsoft Learn Cloud Skills Challenge: Data-Proof Challenge engaged professionals and learners in an interactive data science training experience. By targeting skill seekers through a live-streamed event with Microsoft experts, we drove over 523K live viewers and 7.1K mentions of #DesafíoAPruebaDeDatos, fueling widespread participation.

Some social media work

Leveraging trends is key. During the pandemic, we created a bingo post tailored for developers. The message featured the number 127.0.0.1, which represents localhost, and the bingo squares included common elements from a developer’s daily work. This strategic approach led to outstanding organic results: 81+ comments, 411 shares, and 2.3K likes.
When it comes to content, it’s essential to provide both value and entertainment. In this post, we explained the concept of a Qubit in a simple and engaging way. The post generated 12 million impressions, over 250 comments, and 46K likes.
Humor is one of the most effective ways to engage an audience and foster interaction. In this post, we playfully highlighted one of Microsoft’s most iconic products: Windows 95. The organic results spoke for themselves: 4K+ likes, 290+ shares, and 56 comments.

Working with influencers / UGC content

Microsoft hosts various events to announce new products. At Microsoft Ignite, we seized the opportunity to connect more deeply with the technical audience by collaborating with one of the most well-known Spanish-speaking developer influencers. During a live stream, he reacted in real time to Microsoft’s latest announcements, driving engagement and excitement.
For Microsoft Build 2022, we partnered with eight influencers from Latin America and Brazil to provide live coverage of the event. This strategy not only boosted reach but also led to a significant increase in registrations.
One of the best ways to boost engagement is through user-generated content (UGC). A great example is how influencers actively promote Microsoft’s free training courses, expanding reach and driving organic participation.